Written By: Kathleen Mackay
Most careful shoppers gravitate towards the popular brands of L.L. Bean, North Face, and Patagonia. Here is a quick overview of their prices:
At L.L. Bean, women can pay anywhere from $79.99 for a three-quarter length coat to $159 or higher for the Microsuede Quilted Down Coat, Long Large Dark Mushroom.  Even pricier is the L.L. Bean Acadia Down Coat at $269. Men’s prices at L.L. Bean range from $89.99 for a goose down jacket to $269 for the L.L. Bean Ascent Windstopper Down Jacket.
Loyal customers are willing to pay such prices because of L.L. Bean’s 100% satisfaction guarantee (refunds and exchanges allowed when a customer is not satisfied) and its other perks, like free shipping.
North Face has established itself as a premium outwear brand, with the prices that accompany such status. Women’s North Face down coats range from $119 for the puffer at Cabela’s up to $370 for the North Face Parkina Down Jacket at Zappos.com, Eastern Mountain Sports, and other retail outlets. 
Men’s North Face coats and jackets are similarly pricey: from $90 for the Men’s North Face Nuptse Down Jacket up to $449 for the North Face Supernatural Down at REI. The high price for the Supernatural Down is due to the company using the highest fill down available for this super-warm jacket.
How does Patagonia compare? A comparable price to L.L. Bean: with women’s down jackets starting at $74 and going up to $399 for the Patagonia Ultralight Fiona Down coat that city dwellers love for its lightness and warmth.  The range of men’s Patagonia coats and jackets also parallel L.L. Bean’s in price, ranging from $99 for the Patagonia Down Sweater Jacket to the pricey Men’s Wanaka Down at $399.
Although many other sportswear brands manufacture down coats, the three top brands highlighted here are the ones that are known for quality and durability. Buyers who venture into other brands like Columbia, Under Armour, Nike Action, or another, find that the prices are comparable to the costs listed here.
The savvy shopper finds that searching for sales of down coats is well worth the time. Many careful customers start by looking for a used coat in sites like eBay. Saving $100 on a down coat pays off: even if the coat has been previously owned, the durability, comfort, and warmth of down will ensure its long life, especially with a quality brand.
Careful shoppers also search for down coats on sale during the off-season: prices will be lower in the spring and summer than in the fall and winter.